OM Chunkuang joins hands with Wu Xuanyi to start a dazzling journey in the mining world

As the concept of burden-free aesthetics becomes popular, more and more consumers are turning from chasing after big brands to pursuing product ingredients. In this context, Clean Beauty makeup has become a new trend.

ONLY MINERALS, a Japanese mineral makeup brand that has been committed to allowing more people to enjoy the beauty of burden-free, announced its cooperation with Ms. Wu Xuanyi today, inviting her to serve as the "APAC spokesperson for ONLY MINERALS". At the same time, the brand proposition for 2021 was released - "Dazzling in the world, naturally more confident", and the first brand video was also launched on major social media platforms and video websites. The two parties will work hand in hand, based on the Chinese market, to bring the dazzling beauty of the world to more Chinese consumers.

ONLY MINERALS was founded in 2007. It is a mineral makeup brand under Ya-Man and is also the first to enter the field of mineral makeup. Since its inception, ONLY MINERALS has been adhering to the brand concept of "the ingenious combination of the power of technology and the power of nature to reduce the burden on the skin and restore the original beauty".

At the product level, we carefully select high-quality natural mineral raw materials from around the world and use exclusive technology to create natural and burden-free mineral makeup, giving consumers a makeup look that is like natural skin. Its ingredients are hypoallergenic and friendly to oily, acne-prone and sensitive skin, and base makeup products can be removed with a cleanser. For this reason, ONLY MINERALS has maintained its top sales position in this field in Japan since 2011.

2021 is the second year of ONLY MINERALS' entry into China. After gaining insight into the needs of Chinese consumers and the market environment, we sincerely invite Wu Xuanyi, an artist who is both a singer and an actor, to become the Asia-Pacific spokesperson for ONLY MINERALS brand foundation, to jointly demonstrate what it means to be dazzling in the world.

Regarding this collaboration, the Greater China region director of ONLY MINERALS said: "In Ms. Wu Xuanyi, we see her tenacity and purity. Looking back on her growth, we are more attracted by the dazzling brilliance released after the precipitation of time. This polished brilliance is very consistent with the characteristics of the ONLY MINERALS brand. We always believe that the cooperation between the brand and the artist is not a one-way cooperation, but a two-way journey and achievement."

In the brand video released by ONLY MINERALS this time, "The precipitation and tempering of time have given me the confidence to shine and live up to every trust" is not only the monologue of Ms. Wu Xuanyi, but also the promise of ONLY MINERALS to consumers with confidence.

At present, the same Mineral Confidence Gift Box as Wu Xuanyi has landed in the ONLY MINERALS overseas flagship store. The gift box incorporates the brand LOGO and mineral elements, and contains a whitening mineral powder, a whitening makeup brush (gift), etc. More benefits are being released slowly.

ONLY MINERALS hopes that every one of you can be dazzling in the world and naturally more confident.