What grade are Skechers shoes? Why did Skechers suddenly become popular?

Skechers is a sports shoe brand, and its sales have been particularly hot in the past two years. Many people are confused about this. How did Skechers become so popular? What grade does it belong to? The following editor will introduce it to you.

Skechers is a mid-range brand, and its positioning is similar to that of domestic brands such as 361 and Jordan. Its price is around four or five hundred yuan. Many people love it because of its lightness and comfort.

1. The most fashionable shoes with celebrity effect

As early as 1999, Britney Spears wore the D'lites series when she was the spokesperson for Skechers. Who doesn't like the feeling of being the center of attention, being at the forefront of fashion, and being followed by others on the road are all satisfying feelings that can make people smile knowingly.

2. Fixed quantity is often out of stock

Many customers did not buy at that time, and when they came back, the products were out of stock. The limited edition products were out of stock nationwide, which was the same marketing strategy that Converse canvas shoes used some time ago.

3. Couples' and girlfriends' styles, parent-child styles

This series is a retro shoe style that Skechers has had since 1999. The reason why it has been so popular for so long is because of the multiple choices of a pair of shoes. It can be worn by couples, best friends, or families... It's not enough to be trendy by yourself, let's catch the attention of passers-by together.

4. Arbitrary deployment of various clothing

Casual, formal, fashionable, daily wear, party, sports field, travel... can be freely matched and matched to become the highlight of the whole body

Skechers was founded in California, USA in 1992. Its brand name comes from Southern California slang, meaning "young people who can't sit still". Its target customers are young people who pursue fashion and have a strong personality. Its target shoes are mainly divided into five series, namely men's and women's boots, sandals, casual shoes and sports shoes. Unlike Nike, which focuses on appearance design, Skechers pays more attention to the comfort of its products. The founder of the Skechers brand believes that comfort is an important source of Skechers' good reputation, and they have also tried their best to launch casual shoes such as the GO series that focus on comfort experience.

Judging from the appearance, Skechers is obviously not as good as Nike, and Skechers focuses on the field of running shoes, which Nike running shoes cannot match at present.

In terms of foot feel, Skechers is more comfortable to wear. Although it is indeed not as good as Nike in appearance, the shoes are mainly positioned for comfort and are more inclined towards the field of basketball shoes.