Is Maybelline owned by L'Oreal? What brand is Maybelline?

Maybelline can be considered an old brand. Is this brand a subsidiary of L'Oreal? What brand tier is Maybelline?

Maybelline is a brand of L'Oreal. Maybelline was founded in 1915. In 1995, Maybelline officially entered the Chinese market. In 1996, L'Oreal Group officially acquired Maybelline and Maybelline officially became a brand of L'Oreal. In 2004, Maybelline was officially renamed Maybelline New York and its headquarters moved from Memphis to New York. Maybelline's products are mainly divided into three series: face, eyes and lips. The Maybelline brand has always been committed to serving fashion.

Maybelline is a second- or third-tier brand. Maybelline belongs to the level of mass cosmetics. You can see that its sales channels are basically in Watsons, supermarkets, or counters in shopping malls that are not in a good location. Maybelline is an American brand. After being acquired by L'Oreal, it has been positioned as a mass cosmetics brand. Now it is the best-selling cosmetics brand of L'Oreal. L'Oreal has developed many brands based on the Chinese market to meet the makeup needs of Chinese consumers. For example, BB cream and the like. It is not necessarily true that Maybelline's products are bad. It is a good choice for makeup novices or students with insufficient income. I have tried a lot of high-end and low-end cosmetics. I recommend some of Maybelline's better products, such as eraser concealer, fit me concealer, eyeliner cream, eyeliner liquid pen, eye remover, etc., which are very cost-effective and even exceed some big brands. However, products with higher requirements such as foundation and eye shadow are definitely not as good as high-end products in terms of texture. But it should be noted that I am a jet lag party and found that Maybelline's products in China, the United Kingdom and the United States are not quite the same. So some good products cannot be bought in China. Maybelline is an American brand and a relatively popular brand in the United States.

Maybelline, founded in 1917 in the United States, is a New York-based trendy makeup brand whose mascara and mineral foundation are best-selling star products.

Maybelline skin care series: Makeup Remover, Deep Cleansing, Moisturizing and Whitening. Each series has a full-featured product line. Maybelline is the world's No. 1 cosmetics brand, dedicated to providing professional makeup and skin care products for women of all ages. Different product series cater to the needs of consumers of different age groups. Beauty belongs to everyone.